Communication strategy enhanced: the English toolbox for coms and marketing strategy development is now online

Strategy development stands as a cornerstone in the field of communication, offering one of the most important and complex services of communication managers in companies, organizations and agencies. Amidst the escalating demands in communication, German IPRN agency JP KOM has unveiled an innovative toolbox. This suite of 111 management tools is designed to simplify and clarify the process of developing communication strategies. Available online in English, the toolbox includes versatile PPT slides that users can customize to meet their needs.

The complex environment of today’s business world presents unique challenges, with complex stakeholder dynamics, a multitude of issues, a diverse media landscape, and evolving media consumption patterns. In addition, the integration of social media and digital innovations such as augmented, mixed and virtual reality adds new dimensions to the strategic toolkit.

Raising the bar in strategy development – beyond experience
The strategic impact of communication on business success is increasingly recognized in both theory and practice, setting higher standards in the field. For the journalists, practitioners and communication professionals who populate the corridors of corporations and agencies, strategy development is no longer just a craft honed by experience. The question is: Is experience enough?

In the modern landscape, the development of communication strategies in corporate communications and marketing must align with the precision and rigor of general management. This requires a systematic approach to strategy development, using transparent tools similar to those used in management consulting and executive management.

111 tools at your fingertips
JP KOM’s toolbox is a comprehensive collection of 111 tools designed to facilitate the strategy development process. These tools are organized according to the critical phases of strategy development – from task delineation and analysis to strategic planning, implementation, and monitoring. Ready for immediate application, these tools are backed by theoretical insights and practical examples, enhancing ease of use. Including 16 creative tools for ideation, the toolbox is tested and ready for diverse applications, whether for individual strategists or for team workshop settings.

Discover the first 21 tools now on the JP KOM website and elevate your approach to communication strategy development with this English toolbox, designed to bring clarity and innovation to your strategic processes.

(Header picture generated with Midjourney)