Tools for the development
of communication strategies

Tool 1: Debriefing

Stakeholders and Issues
Tool 2: Stakeholders and Issues
Tool 3: Issue Mapping

Reputation and Communication Behavior
Tool 5: Image Study/Reputation Quotient
Tool 6: Trust Barometer
Tool 7: Commitment Index
Tool 8: Cultural Due Diligence
Tool 9: Communications Audit

Competitive Analysis
Tool 10: Analysis: Positioning/Messages in the Market 
Tool 11: Competitive Comparison of Media Portfolio 
Tool 12: Competitive Comparison of a Measure 
Tool 13: Synopsis of Content

Stakeholders and their media use
Tool 14: Persona 
Tool 15: Media use of the Stakeholders
Tool 16: Survey on Media use: Persona Approach 
Tool 17: Touchpoint Analysis by Media Type
Tool 18: Journalist Survey

Media Analysis
Tool 19: Media Richness Analysis 

Analysis summary
Tool 20: Gap Analysis 
Tool 21: SWOT Analysis