The International Public Relations Network (IPRN) held its annual meeting in San Juan, Puerto Rico
- This text was written and published as a press release by the International Public Relations Network (IPRN) -
For 3 days, agency CEOs from around the world analyzed trends in communication and public relations, shared good practices and elected social bodies for the next year.
Puerto Rico, November 2023. The International Public Relations Network (IPRN) Annual General Meeting (AGM) brought together nearly 30 agency leaders from around the world. Artificial intelligence, new trends in marketing and public relations and the challenges facing the communications sector in today's world were the highlighted topics.
The meeting, hosted by local agency Lopito, Ileana & Howie, featured PR experts from North and South America, Europe and Asia, as well as guest speakers from companies such as Amazon and Abartys Health, among other cases focused on creativity and crisis communication. For Rodrigo Viana de Freitas, president of IPRN, “the meeting demonstrated the great potential of this sector and the importance of network communication, as a result of the growing need of customers for high quality global services”. And he adds: “The dynamics of groups specialized within IPRN, shows that more and more agencies in the network offer international services for clients and projects of greater complexity”.
During the meeting, Dubai was chosen as the destination for the next world meeting, in November next year, and the new governing bodies for 2024 were also elected. The Executive Council is now made up of five members, from five continents: Ashwani Singla, India; Carina Almeida, Brazil; Grant Wright, USA; Nicole Capper, South Africa; and Philippe Beck, Luxembourg. The new regional chapter leaders are now Elsie van Linthout, Europe; Carina Almeida, Latin America; Grant Wright, North America; Anishkaa Gehani, Middle East & Africa; and Ashwani Singla, Asia-Pacific.
The winning projects of the IPRN Awards were also chosen at the Puerto Rico Conference, where Alexandra Ruiz, CMO of the Puerto Rico Tourism Company was present.
Media Relations Award
Project: American Library Association | Uniting the Library Community During Divisive Times
Agency: Mekky Media, USA
Digital and/or Influencer Marketing Award
Project: #WhereAreYouJoao | The return
Agency: Central de Informação, Portugal
Reputation and/or Crisis Communication Award
Project: American Library Association | Uniting the Library Community During Divisive Times
Agency: Mekky Media, USA
Content and/or Publication Award
Project: Nobelpharma | Totally Super Cool, a Children's Book on Facial Angiofibroma Associated With TSC
Agency: JPA Health, USA
Event and/or Activation Award
Project: Guinness World Record | Team Rubio
Agency: Lopito, Ileana & Howie, Puerto Rico
Film and/or video Award
Project: Guimarães | One Planet City
Agency: Central de Informação, Portugal.
Integrated Campaign Award
Project: Unlocking NBA culture in Brazil | The success of post-pandemic edition NBA House
Agency: Textual Comunicação, Brazil
Member of the Year
TDUB, Germany
Agency of the Year
Textual Comunicação, Brazil
Puerto Rico Tourism Award | Campaign of the Year
Project: Unlocking NBA culture in Brazil | The success of post-pandemic edition NBA House
Agency: Textual Comunicação, Brazil